How Developers Earn Thousands by Adding Search
Most desktop and mobile app developers rely on traditional revenue channels — free to paid upgrades, Google AdSense, or content-blocking ads. Another significant opportunity is to add search functionality, powered by Bing or Yahoo, which can yield anywhere from $20–$50 per thousand searches.
Apps with as little as 25K DAUs can earn up to $1,500–$3,750 per month. And integration is simpler than you'd think.
Is app search the same as Bing.com?
Yes, almost exactly. In this case, the search starts from your app's interface. Users type a search query in your app, and results appear on Bing.com — just as if they had searched directly.
How to integrate search into your app
Start by thinking from the user's perspective: while they use your app, is there a reason for them to research something on the web? If yes, you should be building search in. A mobile keyboard app, for instance, could add a 'Search on Bing' functionality into the keyboard — some of our partners have done exactly this.
Why Bing and Yahoo allow this
Bing and Yahoo have lost market share to Google. By incorporating search into apps of various types, they gain more search volume — which is valuable to their advertisers and directly generates revenue for you.